// Our Company
SMASCO has evolved from being the Kingdom’s pioneering workforce solutions provider into a dynamic, integrated ecosystem leading a diversified portfolio of Saudi Arabia’s top brands. We don’t just deploy manpower; we drive innovation in services and invest in future-ready technology to ensure sustainable growth, operational agility, and enduring long-term value for our shareholders and the national economy.
// Our Company
SMASCO has evolved from being the Kingdom’s pioneering workforce solutions provider into a dynamic, integrated ecosystem leading a diversified portfolio of Saudi Arabia’s top brands. We don’t just deploy manpower; we drive innovation in services and invest in future-ready technology to ensure sustainable growth, operational agility, and enduring long-term value for our shareholders and the national economy.
SMASCO started its journey over two decades ago as the Kingdom's very first licensed integrated manpower provider, SMASCO began with a simple but powerful mandate: to redefine workforce solutions in Saudi Arabia. We started with a core belief that human capital is the foundation of every great success.
Over the years, that belief evolved into a massive, integrated ecosystem. We didn’t stop at deploying manpower; we built a network of specialized companies covering logistics, customer experience, domestic services, and technology investments.
Today, as a publicly listed powerhouse, SMASCO Group is often recognized for the sheer scale of our 200,000+ workforce. But our true strength lies in the capabilities behind that scale. We operate as a strategic national partner, seamlessly connecting strategy, operations, technology, and human capital to support Saudi Arabia's evolving economy. We approach growth with discipline and purpose, aligning innovation with sustainability.
Built to Lead What's Next reflects our commitment to leading with intent—building the systems, talent, and platforms required to shape tomorrow.
Managing more than 200,000 workers.
Specialized companies and services.
For more than two decades.
We deliver qualified, fully compliant, and highly trained talent at scale for every vital sector—from petrochemicals and construction to healthcare, retail, and manufacturing. We safeguard your operational continuity so you can focus on growth.
Funding the future of the business ecosystem. Saneem is our strategic investment arm dedicated to empowering high-potential startups and disruptive technologies in fintech, digital solutions, and logistics.
Securing your operational front with intelligent supply chains. SLSC manages nationwide workforce transportation fleets, last-mile delivery, and the seamless operation of over 60 modern accommodation facilities.
Transforming household services with a perfect blend of empathetic human care and digital convenience. Through the Raha platform, we provide Saudi families with trusted, professionally managed stay-in and hourly assistance.
Engineering unforgettable, omnichannel customer journeys. Terhab designs and operates high-volume contact centers and after-sales support, turning daily interactions into deep brand loyalty and measurable operational excellence.
To advance business solutions by placing people at the heart of every initiative. We empower enterprises and communities through a connected framework—spanning manpower, logistics, customer experience, and technology investments—seamlessly bridging strategic capability with continuous innovation to power the Kingdom’s journey.
To shape an outstanding, future-ready workforce that drives national progress, fosters social enrichment, and delivers exceptional value. We pioneer transformation across Saudi Arabia, building integrated ecosystems that set entirely new benchmarks of operational excellence and sustainable growth throughout our industry.
Legal Counsel
Business Development Manager
Head of Human Resources
Projects Manager
SMASCO started its journey over two decades ago as the Kingdom's very first licensed integrated manpower provider, SMASCO began with a simple but powerful mandate: to redefine workforce solutions in Saudi Arabia. We started with a core belief that human capital is the foundation of every great success.
Over the years, that belief evolved into a massive, integrated ecosystem. We didn’t stop at deploying manpower; we built a network of specialized companies covering logistics, customer experience, domestic services, and technology investments.
Today, as a publicly listed powerhouse, SMASCO Group is often recognized for the sheer scale of our 200,000+ workforce. But our true strength lies in the capabilities behind that scale. We operate as a strategic national partner, seamlessly connecting strategy, operations, technology, and human capital to support Saudi Arabia's evolving economy. We approach growth with discipline and purpose, aligning innovation with sustainability.
Built to Lead What's Next reflects our commitment to leading with intent—building the systems, talent, and platforms required to shape tomorrow.
Managing more than 200,000 workers.
Specialized companies and services.
For more than two decades.
We deliver qualified, fully compliant, and highly trained talent at scale for every vital sector—from petrochemicals and construction to healthcare, retail, and manufacturing. We safeguard your operational continuity so you can focus on growth.
Funding the future of the business ecosystem. Saneem is our strategic investment arm dedicated to empowering high-potential startups and disruptive technologies in fintech, digital solutions, and logistics.
Securing your operational front with intelligent supply chains. SLSC manages nationwide workforce transportation fleets, last-mile delivery, and the seamless operation of over 60 modern accommodation facilities.
Transforming household services with a perfect blend of empathetic human care and digital convenience. Through the Raha platform, we provide Saudi families with trusted, professionally managed stay-in and hourly assistance.
Engineering unforgettable, omnichannel customer journeys. Terhab designs and operates high-volume contact centers and after-sales support, turning daily interactions into deep brand loyalty and measurable operational excellence.
To advance business solutions by placing people at the heart of every initiative. We empower enterprises and communities through a connected framework—spanning manpower, logistics, customer experience, and technology investments—seamlessly bridging strategic capability with continuous innovation to power the Kingdom’s journey.
To shape an outstanding, future-ready workforce that drives national progress, fosters social enrichment, and delivers exceptional value. We pioneer transformation across Saudi Arabia, building integrated ecosystems that set entirely new benchmarks of operational excellence and sustainable growth throughout our industry.
Legal Counsel
Business Development Manager
Head of Human Resources
Projects Manager
The values that drive us aren’t just words on a wall; they’re daily practices that shape how we work and how we relate to our clients, partners, and employees.
The values that drive us aren’t just words on a wall; they’re daily practices that shape how we work and how we relate to our clients, partners, and employees.
We take pride in the recognition we receive from our partners and leading institutions, which reflects our commitment to excellence in everything we deliver.
SMASCO was founded in Riyadh to deliver workforce services, with a clear ambition from day one: to make an entire category simpler, faster, and enabled by technology.
The Kingdom's first company to secure a government license for workforce provision, and the first to bring seasonal labor services to a market that had never had them.
The Kingdom's first company to turn a corporate vehicle fleet into a brand platform
the first workforce provider to license its drivers before they reached a client site.
We launched the Kingdom's first on-demand hourly labor service, client-configurable packages, and the market's first emergency domestic staffing — the same year SABIC became our first enterprise client.
We brought Raha to the Saudi market — the first mobile app to serve as a full subscription and payment channel for domestic services. Jahez followed, delivering work-ready talent.
SMASCO earned ISO 9001 certification for quality management and became the first Saudi company to achieve TISSE certification for service excellence — proof our standards hold at scale.
We build long-term partnerships with leading organizations across the public and private sectors. Their trust in us is the best testament to the quality of our services.
Our extensive experience in the workforce, logistics, and technology places us among the leading enablers of business growth.
Let’s discuss how SMASCO Group can contribute to your next success story.
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