Terhab is SMASCO Group's dedicated customer experience and interaction management arm. A Saudi company specializing in designing and operating end-to-end customer experience solutions, Terhab manages call centers, designs customer journeys, and delivers CX solutions before, during, and after the sale
In 2025, Terhab expanded beyond internal Group support to deliver CX services for government and large-scale projects, reinforcing its position as an independent CX operator within the Saudi market.
Operating and managing call centers with the efficiency that raises service quality.
Building complete experiences that cover every stage of the customer journey.
Managing interactions across digital and traditional channels alike.
Specialized solutions for operating and managing customer experience at scale.
Extracting the insights that improve performance and the customer experience.
Support solutions that strengthen customer satisfaction and long-term relationships.
Running the operations that keep service delivery efficient.
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